Research Areas
Branding, English Language and Linguistics, Health
Dr Veronika Koller
Senior Lecturer
County South
Lancaster University
Bailrigg
Lancaster
United Kingdom
LA1 4YL
Email: Email Hidden
Tel: ++44 1524 5 94642
Affiliations
Centre for Gender and Women's Studies
Research in Language, Gender and Sexuality
LIP - Language, Ideology and Power Group
PhD Supervision Interests
I welcome proposals for research addressing issues of metaphor, corporate communication/organisational discourse and health communication.
Current Teaching
I currently teach on the following courses:
Discourse Analysis (LING 204)
Corporate Communication (LING 214)
Introduction to Discourse Studies (LING 442)
Discourse Analysis (LING 519)
Profile
I received my PhD in English Linguistics from the University of Vienna in 2003 (thesis on metaphors in business magazines). Before joining Lancaster University in 2004, I worked at the Department of English Business Communication at Vienna University of Economics and Business and also as assistant marketing manager at a medium-sized company producing stationery and school supplies in Vienna.
Research Interests
In general, my research is in the area of cognitive critical discourse analysis, with a focus on analysing identity work in discourse. I have done a fair bit of work on corporate discoures but more recently, my research interests have shifted to issues of health communication in the public, private and third sectors. A special research interest of mine is metaphor theory and analysis.
I am keen to develop and strengthen interdisciplinary links with researchers, including PhD students, in the areas of management and healthcare.
Beyond academia, my research and teaching benefits from and informs seminars my role as course consultant for the Foundation Degree and BA Communication at Work at Blackpool and The Fylde College, and the freelancing work that I do for consultancy company Linguistic Landscapes.
2012
‘Metaphoring’ people out of this world: A Critical Discourse Analysis of a chairman’s statement of a UK defence firm
Merkl-Davies, D. & Koller, V. 09/2012 In: Accounting Forum. 36, 3, p. 178-193, 16 p.
Research output: Contribution to journal › Journal article
How to analyse collective identity in discourse: Textual and contextual parameters
Koller, V. 2012 In: Critical Approaches to Discourse Analysis Across Disciplines . 5, 2, p. 19-38, 20 p.
Research output: Contribution to journal › Journal article
2011
‘Hard-working, team-oriented individuals’: constructing professional identities in corporate mission statements
Koller, V. 2011 Constructing Identities at Work. Angouri, J. & Marra, M. (eds.). Basingstoke: Palgrave Macmillan, p. 103-126 24 p.
Research output: Contribution in Book/Report/Proceedings › Chapter (peer-reviewed)
Analysing lesbian identity in discourse
Koller, V. 2011 Critical Discourse Studies in Discourse and Cognition. Hart, C. (ed.). Amsterdam: Benjamins, Vol. 43, p. 97-141
Research output: Contribution in Book/Report/Proceedings › Chapter (peer-reviewed)
2010
The integration of other social domains into corporate discourse: the case of political metaphors
Koller, V. 2010 Language and the Market. Kelly-Holmes, H. & Mautner, G. (eds.). Basingstoke: Palgrave Macmillan, p. 238-250 (Language and Globalization).
Research output: Contribution in Book/Report/Proceedings › Chapter (peer-reviewed)
Lesbian Nation: a case of multiple interdiscursivity
Koller, V. 2010 Discourse, Politics, Identity. de Cillia, R., Gruber, H., Krzyzanowski, M. & Menz, F. (eds.). Tuebingen: Stauffenburg, p. 369-381 13 p.
Research output: Contribution in Book/Report/Proceedings › Chapter (peer-reviewed)
Darstellungen der Finanzkrise 2007/08 in den britischen Printmedien.
Koller, V. & Farrelly, M. 2010 In: Aptum: Z. Sprachkritik & Sprachkult. 6, 2, p. 179-192
Research output: Contribution to journal › Journal article
2009
Business communication
Koller, V. 2009 English language: description, variation and context. Culpeper, J., Katamba, F., Kerswill, P., Wodak, R. & McEnery, T. (eds.). Basingstoke: Palgrave Macmillan, p. 594-606 13 p.
Research output: Contribution in Book/Report/Proceedings › Chapter
Corporate self-presentation and self-centredness: a case for cognitive critical discourse analysis
Koller, V. 2009 Language and social cognition: expressions of the social mind. Pishwa, H. (ed.). Berlin: De Gruyter, p. 267-287 21 p. (Trends in Linguistics: Studies and monographs).
Research output: Contribution in Book/Report/Proceedings › Chapter (peer-reviewed)
Brand images: multimodal metaphor in corporate branding messages
Koller, V. 2009 Multimodal metaphor. Forceville, C. & Urios-Aparisi, E. (eds.). Berlin: De Gruyter, p. 45-71 (Applications of Cognitive Linguistics ).
Research output: Contribution in Book/Report/Proceedings › Chapter (peer-reviewed)
Butch camp: on the discursive construction of a queer identity position.
Koller, V. 2009 In: Gender and Language. 3, 2, p. 249-274, 26 p.
Research output: Contribution to journal › Journal article
Metaphor, politics and gender: a case study from Italy
Semino, E. & Koller, V. 2009 Politics, Gender and Conceptual Metaphors. Ahrens, K. (ed.). Basingstoke: Palgrave Macmillan, p. 36-61 26 p.
Research output: Contribution in Book/Report/Proceedings › Chapter
Metaphor, politics and gender: a case study from Germany.
Koller, V. & Semino, E. 2009 Politics, Gender and Conceptual Metaphors. Ahrens, K. (ed.). Basingstoke: Palgrave Macmillan, p. 9-35 27 p.
Research output: Contribution in Book/Report/Proceedings › Chapter
Analyser une identité collective en discours: acteurs sociaux et contexts
Koller, V. 2009 Critical Discourse Analysis I: Notions of context and social actors. Petitclerc, A. & Schepens, P. (eds.). Besançon-Cedex: Presses universitaire de Franche-Comté, p. 69-95 27 p. (Semen).
Research output: Contribution in Book/Report/Proceedings › Chapter
Die diskursanalytische Methode
Koller, V. 2009 Qualitative Market Research: Theories, methods, analyses. Buber, R. & Holzmueller, H. (eds.). 2nd ed. Wiesbaden: Gabler, p. 349-358 10 p.
Research output: Contribution in Book/Report/Proceedings › Chapter
Missions and empires: religious and political metaphors in corporate discourse.
Koller, V. 2009 Metaphor and Discourse. Musolff, A. & Zinken, J. (eds.). Basingstoke: Palgrave, p. 116-134 19 p.
Research output: Contribution in Book/Report/Proceedings › Chapter
2008
Identity, image, impression: corporate self-presentation and public reactions.
Koller, V. 2008 Handbook of Communication in the Public Sphere. Wodak, R. & Koller, V. (eds.). Berlin: De Gruyter, p. 155-180 26 p. (Handbooks of Applied Linguistics).
Research output: Contribution in Book/Report/Proceedings › Chapter
Corporate brands as socio-cognitive representations.
Koller, V. 2008 Cognitive Sociolinguistics: language variation, cultural models, social systems. Kristiansen, G. & Dirven, R. (eds.). 39 ed. Berlin: De Gruyter, p. 389-418 30 p. (Cognitive Linguistics Research).
Research output: Contribution in Book/Report/Proceedings › Chapter
Brothers in arms: contradictory metaphors in contemporary marketing discourse.
Koller, V. 2008 Confronting metaphor in use. Zanotto, M., Cameron, L. & Cavalcanti, M. (eds.). Amsterdam: Benjamins, p. 103-125 23 p. (Pragmatics & Beyond New Series).
Research output: Contribution in Book/Report/Proceedings › Chapter
CEOs and "working gals": the textuial representation and cognitive conceptualisation of businesswomen in different discourse communities.
Koller, V. 2008 Gender and Language Research Methodologies. Harrington, K., Litosseliti, L., Sauntson, H. & Sunderland, J. (eds.). Basingstoke: Palgrave, p. 211-226 16 p.
Research output: Contribution in Book/Report/Proceedings › Chapter
"More than just a colour": pink as a gender and sexuality marker in visual communication.
Koller, V. 11/2008 In: Visual Communication. 7, 4, p. 395-423, 29 p.
Research output: Contribution to journal › Journal article
Using a semantic annotation tool for the analysis of metaphor in discourse.
Koller, V., Hardie, A., Rayson, P. & Semino, E. 2008 In: metaphorik.de. 15, p. 141-160, 20 p.
Research output: Contribution to journal › Journal article
Introduction: Shifting Boundaries and Emergent Publics
Koller, V. & Wodak, R. 2008 Handbook of Communication in the Public Sphere. Koller, V. & Wodak, R. (eds.). Berlin: De Gruyter, Vol. 4, p. 1-17 17 p. (Handbooks of Applied Linguistics).
Research output: Contribution in Book/Report/Proceedings › Chapter
Lesbian discourses: images of a community.
Koller, V. 2008 London: Routledge. 238 p.
Research output: Book/Report/Proceedings › Book
Handbook of Communication in the Public Sphere.
Wodak, R. (ed.) & Koller, V. (ed.) 2008 Berlin: Mouton de Gruyter. 462 p. (Handbooks of Applied Linguistics [HAL] / Communication Competence. Language and Communication Problems. Practical Solutions).
Research output: Book/Report/Proceedings › Anthology
Social exclusion as conceptual and grammatical metaphor: a cross-genre study of British policy-making.
Koller, V. & Davidson, P. 05/2008 In: Discourse and Society. 19, 3, p. 307-331, 25 p.
Research output: Contribution to journal › Journal article
"The world in one city": semiotic and cognitive aspects of city branding.
Koller, V. 2008 In: Journal of Language and Politics. 7, 3, p. 431-450, 20 p.
Research output: Contribution to journal › Journal article
2007
Dialogues in solitude: the discursive structures and social functions of male toilet graffiti
Whiting, S. & Koller, V. 2007 Lancaster University: Centre for Language in Social Life (CLSL)
Research output: Working paper › Other
From bridegroom of the soul to brand-as-friend: metaphorical relationships in religious and marketing discourses.
Koller, V. 2007 Language and Religious Identity: women in discourse. Jule, A. (ed.). Basingstoke: Palgrave, p. 104-135 32 p.
Research output: Contribution in Book/Report/Proceedings › Chapter
"The world's local bank": glocalisation as a strategy in corporate branding discourse.
Koller, V. 2007 In: Social Semiotics. 17, 1, p. 111-130, 20 p.
Research output: Contribution to journal › Journal article
Exploiting a Semantic Annotation Tool for Metaphor Analysis
Hardie, A., Koller, V., Rayson, P. & Semino, E. 2007
Research output: Contribution to conference › Conference paper
2006
Of critical importance: using corpora to study metaphor in business media discourse.
Koller, V. 2006 Corpus-Based Approaches to Metaphor and Metonymy. Stefanowitsch, A. & Griess, S. (eds.). 171 ed. Berlin: Mouton de Gruyter, p. 229-257 29 p. (Trends in linguistics. Studies and monographs).
Research output: Contribution in Book/Report/Proceedings › Chapter
2005
A computer-assisted approach to the analysis of metaphor variation across genres.
Semino, E., Hardie, A., Koller, V. & Rayson, P. 2005 Corpus-based Approaches to Figurative Language.. Barnden, J., Lee, M., Littlemore, J., Moon, R., Philip, G. & Wallington, A. (eds.). Birmingham: University of Birmingham School of Computer Science, p. 145-153 9 p.
Research output: Contribution in Book/Report/Proceedings › Paper
Designing cognition: visual metaphor as a design feature in business magazines.
Koller, V. 2005 In: Information Design Journal and Document Design. 13, 2, p. 136-150, 15 p.
Research output: Contribution to journal › Journal article
Critical discourse analysis and social cognition: evidence from business media discourse.
Koller, V. 03/2005 In: Discourse and Society. 16, 2, p. 199-224, 26 p.
Research output: Contribution to journal › Journal article
2004
Computer applications in critical discourse analysis.
Koller, V. & Mautner, G. 2004 Applying English grammar: functional and corpus approaches. Coffin, C., Hewings, A. & O'Halloran, K. (eds.). London: Hodder and Stoughton, p. 216-228 13 p.
Research output: Contribution in Book/Report/Proceedings › Chapter
Metaphor and gender in business media discourse: a critical cognitive study.
Koller, V. 2004 Basingstoke: Palgrave Macmillan. 244 p.
Research output: Book/Report/Proceedings › Book
Businesswomen and war metaphors: possessive, jealous and pugnacious?
Koller, V. 02/2004 In: Journal of Sociolinguistics. 8, 1, p. 3-22, 20 p.
Research output: Contribution to journal › Journal article
2003
Metaphor clusters, metaphor chains: analyzing the multifunctionality of metaphor in text.
Koller, V. 12/2003 In: metaphorik.de. 5, p. 115-134, 20 p.
Research output: Contribution to journal › Journal article
2002
Von wackeren Kriegerinnen und fearsome fighters: Kriegsmetaphern in der Beschreibung von Managerinnen und Unternehmerinnen in deutsch- und englischsprachigen Wirtschaftspublikationen
Koller, V. 2002 Recent results of empirical gender research. Faschingbauer, T. (ed.). Hildesheim: Georg Olms, Vol. 167-168, p. 207-242 36 p. (Germanistische Linguistik).
Research output: Contribution in Book/Report/Proceedings › Chapter
"A shotgun wedding": co-occurrence of war and marriage metaphors in mergers and acquisitions discourse.
Koller, V. 07/2002 In: Metaphor and Symbol. 17, 3, p. 179-203, 25 p.
Research output: Contribution to journal › Journal article
Metaphor in End of Life Care
01/09/2012 →
The primary aim of this project is to investigate the use of metaphor in the experience of end-of-life care in the UK. We will study the metaphors used by members of different stakeholder groups (pati ... Read more»Using a semantic annotation tool for research on metaphor in discourse
01/12/2005 →
The project, which has gone through several stages since late 2005, represents an investigation into the computer-assisted analysis of metaphoric patterns across discourses and genres. Our overall aim ... Read more»
2nd international conference on Cognition, Communication and Media
(Keynote/plenary speaker) 20/9/2012
Activity: Participation in conference
Read more»Aston Summer School in Corpus Linguistics
(Invited speaker) 3/8/2011
Activity: Participation in workshop, seminar, course
Read more»Researching the Public Sphere: Methods for content and discourse analysis
(Invited speaker) 18/11/2010
Activity: Participation in workshop, seminar, course
Read more»ritical Approaches to Discourse Anaalysis Across Disciplines (CADAAD)
(Keynote/plenary speaker) 14/9/2010
Activity: Participation in conference
Read more»Summer Institute Language, Culture and Communication
(Invited speaker) 16/9/2010
Activity: Participation in workshop, seminar, course
Read more»From Text to Political Positions
(Invited speaker) 10/4/2010
Activity: Participation in conference
Read more»Discourse and Organizations: Multidisciplinary Perspectives
(Invited speaker) 24/3/2010
Activity: Participation in conference
Read more»Technology of Pleasure
(Keynote/plenary speaker) 16/11/2009
Activity: Participation in conference
Read more»Critical Discourse Studies
(Editorial board member)
Activity: Editorial activity
Read more»Critical Approaches to Discourse Analysis Across Disciplines
(Editorial board member)
Activity: Editorial activity
Read more»Metaphor and the Social World
(Editorial board member)
Activity: Editorial activity
Read more»Metaphor and Symbol
(Assistant Editor)
Activity: Editorial activity
Read more»Journal of Language and Sexuality
(Editorial board member)
Activity: Editorial activity
Read more»Gender and Language
(Editorial board member)
Activity: Editorial activity
Read more»Pearson Longman
(Editor)
Activity: Editorial activity
Read more»